Social marketing training - APPLY NOW

Akademix Team Company and Armenian Young Women’s Association invite all interested candidates to participate in Social marketing training designed specifically to introduce professionals the key social marketing principles and the technical tools. This 5 day training provides an overview of the social marketing approach and its distinctive features. It also presents the participants how to use marketing’s systematic approach to planning programs. Participants observe new methods for selecting target audiences selecting realistic behavioral objectives, and identifying behavioral determinants that must be included in social programs.
Training level: Introductory

Learning outcomes
The training course will enable participants to plan, implement and evaluate social marketing activities in different fields and contexts using appropriate methodologies.

Training modules
► General information about social marketing: Definitions and basics
► Social marketing developments: Historical highlights
► Social marketing tasks and objectives
► Social marketing types
► Social marketing applications: USA, EU, RA
► Social programs planning, implementation amd evaluation
Each module lasts 2 hours and delegates must commit to attending total 10 hours.
Target audience
► Students in their Junior or senior year, pursuing a degree in marketing
► Marketing managers looking for a special program for social marketing issues.
► Anyone responsible for - or working on - social marketing projects at a regional or local level

Training lenght: 5 days (total 10 hours)

Training date and time: 25-29 October, 18:00-20:00

Certificate inauguration day: 20 October

Trainer: Qualified and experienced marketing specialist / consultant / trainer has European education Bachelor degree in trade and marketing, Master degree in International Business Affairs, attestation as a trade specialist. Her areas of specialization include social marketing projects management.

Training Venue
Trainings are held at AYWA training room. We make use of the latest audio-visuel equipment (multimedia projectors) so that participants can observe the topics in the visual and practical ways. For further details regarding the training venues please click here.

Registration and Fees
Registration fees are as follows: 20,000 AMD (all taxes included). Fee includes special handouts, social marketing materials, case studies, use of multimedia systems and other training equipment as required. Coffee and light refreshments are also included. Please register before the 8 october, 2010. After this date we cannot guarantee place availability. Seats for the training are limited to10 in order to ensure individual participation, so reserve your place now!

Registration can be made by calling (010) 580787, (094) 58 07 87

We are looking forward to meeting you at the training, which we hope will provide an excellent opportunity to meet and exchange ideas and experiences.